Social Media has become the ultimate driver of 'found' revenue for small businesses, yet so many business owners find the task of social media to be extremely overwhelming. It doesn't have to be.
The landscape of small business advertising has changed in such a way that gone are the days where ads on local billboards, placemats, little league fields, gain the most impressions. The positive effect of this is that small businesses can gain a large amount of impressions with their customers, the downside is that it will take a bit of finesse and a clear strategy to develop this exposure.
Social Media is all about making an impression, engaging your customer, and if you are lucky, having a conversation. We no longer have to flash an image of our company to our customer with the hopes that they will someday go to our website or pick up their phone and call. With Social Media, the customer is always a click away from a deeper engagement. This is your chance to show your customer what is potentially a differentiator for your business. Are you posting daily specials? Do you ever post live video of your team in action? Do you have pictures around your best projects? Do you post timely and relevant information about your industry? Are you utilizing paid advertising?
All of these questions can be extremely intimidating, but with some concerted effort and the right tools, you will be amazed at how manageable this can become. Let us talk you through your goals and your process. You will be surprised at how cost effective and immediate the results are.