The most common observation in the Social Media Marketing circles I communicate in is that there is a real lack of social media use by local contractors and home service provider. The main reasons given generally fall into one of two categories:
1. "I can't handle the calls I am getting now." - Any consumer of home services knows how hard it is to schedule a contractor on short notice. There is no denying that a good contractor is in high demand, and perhaps this drives the idea that social media marketing is not necessary for such a case. However perhaps this situation requires looking through a different lense. If you have a valued and in-demand product there are many reasons why you should be using social media beyond simply getting the phone to ring. Are you getting the big jobs you are hoping for? Are you pricing too low? Using social media is just another means of building value, and relative to the other methods of building value, social media offers an unmatched return on investment.
2. "I don't have time to figure it all out." - This is the most common rebuttal from contractors. The truth is that managing a concerted social media marketing campaign is time consuming, and adding to your already full schedule seems daunting and unmanageable. Most businesses that have not crafted a strategy for social media will find the start up time to be too great of a barrier to entry.
So how does a business get started in Social Media? There are a number of options that range from complete outsourcing of Social Media, to coaching and training on all platforms. Motif Consulting can help you assess what you need to do, and we can put together a plan for how to best create a solution that works for you. We can help you get placement on Google, Facebook, and Amazon Home Services. Give us a call today to get a free consultation on your Social Media presence.