Small Businesses thrive on repeat business, this can be especially important in an area like Hunterdon County that doesn't have the population to drive revenue. So how can you assure that you will see the same customers return? Excellent Operational Management.
The most common feedback we hear from consumers is that they are driven away from businesses because of the way the business is run. The fact is that a business owner may never get this feedback, because the consumer has already made up his/her mind that they are moving on. Even Yelp reviews can be frustratingly fickle to a business owner. Consumer feedback could be based on a bad service experience, consistency in product quality, perceived attitude of employees, and many more reasons.
So how can a business address this issue? Businesses will benefit most from having an outsider observe the business in normal operation. It may take a new set of eyes to tell a business owner what they are not seeing themselves. Tools like Google Reviews and Yelp may tell a story that perturbs the average business owner into the habit of ignoring public feedback. However, the truth is often somewhere between the most terse Yelp review, and the owner's own perception of their operation.
Motif offers many different ways of helping a business owner address operations. From secret shoppers, service observation, Yelp assessment and training, to full Operational Management Assessment and Advising; Motif has solutions for all shapes and sizes of business. Let us help you decipher why you are not happy with repeat customer volume.